It was time for a rebrand – one that the incredibly talented team at How&How helped the team at Big Cartel tackle.
But with all rebrands comes a new website.
In this case, not just one that sports the new look, but works harder for the content team at Big Cartel.
As their primary sales tool, this was a project that couldn’t be taken lightly.
And so that’s where I came in to bring the new website to life.
For the new website, we moved away from 
Contentful to 
Prismic.
The pricing changes over the years meant it wasn’t a suitable choice for the Big Cartel team anymore.
But that didn’t mean we wanted to settle for a worse experience; instead, we aimed for a better one:
- Pages fully editable by the content team (required dev support on pages before)
- Flexible structured content to avoid repeating content (single source of content to be referenced throughout the site)
- New site that embodied the refreshed brand
- NextJS
- Prismic
- Cloudflare Pages
- Customer.io
- Amplitude
- Clarity
- Development
Collaboration with How&How
Next project